Adobe Premiere's STUNNING Integration With OpenAI's SORA | Coming this year?
🆕 from Wes Roth! Discover how Adobe Premiere is revolutionizing editing with AI integration, offering advanced tools for object manipulation and generative extension. Exciting updates coming soon!.
Key Takeaways at a Glance
00:00Adobe Premiere Pro to integrate Sora model for advanced editing tools.01:33Transparency in AI usage emphasized in Adobe's editing workflows.03:19Debate surrounds ethical concerns of AI training on internet-scraped content.
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1. Adobe Premiere Pro to integrate Sora model for advanced editing tools.
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Adobe is leveraging generative AI to enhance editing capabilities in Premiere Pro with features like object addition, removal, and generative extension.
- Firefly video model enables object manipulation with text prompts.
- AI-based smart masking facilitates precise object removal across frames.
- Generative extend intelligently adds frames to extend footage seamlessly.
2. Transparency in AI usage emphasized in Adobe's editing workflows.
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Adobe prioritizes transparency by introducing content credentials to indicate AI usage in media creation within Premiere Pro.
- Users will be informed if AI was employed and which model was used.
- Commitment to transparency extends to third-party generative AI models within Premiere Pro.
- Editors will have the freedom to choose the most suitable model for their projects.
3. Debate surrounds ethical concerns of AI training on internet-scraped content.
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Ethical dilemmas arise as Adobe's Firefly AI model reportedly trained on images from Mid Journey, sparking debates on legality and fair use.
- Uncertainty exists regarding the legality of training AI on others' images.
- Current laws are ambiguous, with ongoing discussions on potential legal liabilities.
- The ethical implications of scraping internet content for AI training remain contentious.
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